American Supima Cotton.
100% Supima Cotton.
100% Premium Comfort.
Not all cotton is equal.
This is Supima.®
Ultra Soft
Exceptionally soft feel against the skin for all-day comfort.
Extra Strong
Longer-lasting fibers that resist breakage and everyday wear.
Breathable
Natural breathability keeps you cool, fresh, and comfortable.
Rich Color Retention
Holds color beautifully, wash after wash.
Shape Retention
Maintains its shape and structure, wear after wear.
Naturally Premium
Sustainably grown with superior quality you can feel.
THE WORLD'S FINEST COTTON
Why Supima® is different.
Grown in the USA, Supima® cotton has extra-long staple fibers that are stronger, softer, and more durable than regular cotton.
DISCOVER THE FABRIC
ANYWHERE
From coastlines to cityscapes.
EVERY DAY
Designed for your everyday.
ALL MOMENTS
Comfort that moves with you.
ALWAYS READY
Built for what's next.